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  This project was inspired by the notion of the 'archetype' and the power of image and advertisement to create stereotypes and to form the collective conscience. So, in this dictionary, the definition of each word is the precise description of its corresponding photo found on the internet. Each photo was selected by the following process: First searching each word in the three most popular stock-photography websites, then searching each word on google-images and finally selecting the corresponding photo that appears more often on the above websites and on google.


  An archetype can be:

  1. a statement, pattern of behavior, or prototype which other statements, patterns of behavior, and objects copy or emulate;

  2. Platonic philosophical idea referring to pure forms which embody the fundamental characteristics of a thing;

  3. a collectively-inherited unconscious idea, pattern of thought, image, etc., that is universally present in individual psyches, as in Jungian psychology


 Stock photography refers to the supply of photographs, which are often licensed for specific uses such as magazine publishing, advertisement or pamphlet-making.Some online photo websites have created unique software to search for fitting stock photos, for example searching for complicated keyword combinations, color, shapes, and "moods". Other search engines may seek to quantify the best photos by looking for elements as diverse as "bright lights," "evidence of emotional connections between people," and the tilt of faces.

Dictionary, printed paper edition - book, format A5, 2016 / right: some selected texts from the edition

you can read all of it here:

apple noun a silver-colored small rectangular laptop next to a white cup of coffee and a small white plate with a sweet snack on to top of it on top of a bed with white sheets


beauty noun a woman with white skin,triangular-shaped face, fleshy pink lips, small nose, big blue eyes, strongly cheekbones, big forehead, small chin, thin curvy eyebrows and brown hair with her hands near her face almost touching it


doctor noun a caucasian man with blue eyes and blond short hair wearing a blue shirt,a blue tie,grey pants and a long white robe with a stethoscope around his neck holding an envelope and smiling


freedom noun a man standing on top of a big rock during sunset looking at the sky with his hands wide open


love noun two hands,the one wearing a bracelet and the other one wearing a pink watch touching each other forming a heart in front of the sun near the sea


quality noun a man wearing a black suit drawing five yellow stars on a transparent surface


nurse noun  an african-american woman with black hair arranged into a tress wearing a blue shirt and a stethoscope around her neck with her arms crossed under her chest smiling


road noun a strip of grey asphalt with a white dashed line painted in the middle of it surrounded by fields with green grass under a blue sky with a few clouds

unique noun a green paperclip near a mass of lots of white paperclips on a wooden brown surface


woman noun a female human with white skin,long brown straight hair with a parting on the left side,an oval face,big blue eyes,thin pink lips,strongly cheekbones,and a thin body wearing a grey suit with her arms crossed in front of her chest,smiling with her mouth closed


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